Yet, backlink building can be one of the most challenging parts of SEO, which is likely why 66.31% of web pages don’t have any backlinks to their content. In fact, Google confirmed years ago that backlinks from quality websites are among the three strongest ranking factors. They also lead readers to relevant content that can help satisfy their search intent, which is critical to rank in search engines like Google. ![]() They are a major ranking factor for Google and other search engines since they promote SEO and increase site authority. Let’s focus on the legitimate white hat techniques in this post.īut first… Why Is Link Building Important?Īs stated before, backlinks are like the internet’s bloodstream, carrying traffic and link equity (or “link juice”) between web pages. ![]() Meanwhile, black hat link building leverages shady, spam-oriented techniques that don’t add anything valuable to online content - not so great! White hat is the “ethical” way to build links using SEO techniques and linking to relevant content to benefit readers - great. You’ll find that link building falls under two categories: white hat and black hat. ![]() Link building typically refers to a specialized process where websites acquire backlinks from other sites.Īnd backlinks (also called inbound links) are external links leading to your website from third-party domains. Including 5 of the best beginner-friendly link building strategies for you to consider in your digital marketing strategy. ![]() They play a significant role in determining which sites die, survive, and thrive amid the sea of competing content.īut what is link building? Why is it essential for Search Engine Optimization (SEO)?Īnd, most importantly, how can you leverage it effectively for the best chance of ranking highly in search engines?īelow, we’ll explore all of this and more. Quality link building can make or break your content marketing strategy.Įssentially, links between and within websites are like the bloodstream of the internet.
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