But using PocketList, renters can leave a place more quickly and owners reduce to perhaps one week the time an apartment stands empty. That delay costs landlords as much as $43 billion and puts pressure on supply-constrained housing markets, the company said. Rentals typically sit vacant for an average of 26 days every time they turn over, according to PocketList’s internal data. Growing initially by word of mouth, the service allows for an easy sign-up, where renters fill out a brief description of their apartment - basically letting the community know what it's like and that it will soon be on the market - and then can search for other apartments in areas in which they're interested. What started as Block eventually morphed into PocketList, and the two Los Angeles-based founders quickly took the app to market with little fanfare in November. PocketList co-founders Julian Vergel de Dios and Nick Dazé.
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